unlimited runway startup funding cash flow

Unlimited Runway – A Vital Startup Concept

Ben Lim Business Model, Finance, Funding, Startup Fundamentals, Startups Leave a Comment

Too often I see Startups trying to burn cash quickly to bring in revenues, meaning they have a limited runway vs an unlimited runway. More often than not, I see that these revenues come in short. Upon inspection, they often have not validated what I call Startup Fundamentals. However, to even achieve that in the first place, they first need …

seo sales engine online for Startups

Build an Online Sales Engine for your Startup

Ben Lim Business Model, Guides, Marketing, Sales, Startup Fundamentals, Startups Leave a Comment

Startups depend heavily on early sales traction to get the interest of Investors. Still, most Startups may not know where to start with online sales. This covers content strategy, SEO strategy,  Social Media strategy, Advertising strategy, and lastly to measure your performance for all of the above, we will also cover your Metrics. Tools & Skills Required to drive Online …


11 Pricing Strategies for Startups Today

Ben Lim Business Model, Finance, Guides, Startup Fundamentals, Startups 2 Comments

Most Startups we meet have very similar pricing strategies. Here, I will attempt to detail the basic to advanced strategies used by some of the best Startups in Southeast Asia. Different strategies have different effects, so do use this as a guide to handling your sales & marketing challenges! I will split these strategies into two main categories – one …

startup fundamentals - problem solution market monetisation

Early-Stage Startup Fundamentals

Ben Lim Business Model, Guides, Investments, Investors, Startup Fundamentals, Startups 2 Comments

This is a post about Startup Fundamentals. Quite often we see Startups running way too fast and falling hard. We began to think really hard as to why this keeps happening, and how we can help Startups to start flying instead. One of the things that we have developed includes what we call Startup Fundamentals. Startup Fundamentals include a few …